Enhancing AI-Powered Automation with GTM Agents

The way we approach go-to-market operations is changing—fast. As AI evolves from chat-based bots to intelligent, autonomous agents, GTM teams are being challenged to rethink how they operate at every level.

In this session, you’ll hear we're evolving our own GTM strategy at Workato to stay ahead of this shift. We’ll share a behind-the-scenes look at how we’re experimenting with AI and GTM Agents—not just to optimize individual workflows, but to build a more adaptive, autonomous GTM engine. Driven by an organization-wide appetite to work smarter, faster, and more independently—we're embracing Agent-centric workflows, continuous iteration, and a fail-fast mindset.

This isn’t about a single tool or tactic. It’s about laying the groundwork for a future-proof GTM organization.

Meet the Host